Television and Media - Social Messages in a Coca-Cola TV...

Explicit and Implicit Social Messages in a Recent Coca-Cola Commercial Directed by feature-filmmaker Bryan Singer, Coca Cola’s most recent television ad in their â€Å"Real† campaign features Salma Hayeck in the supposed natural setting of a business meal at an upscale Hollywood restaurant[1]. While presenting many of the elements that Jib Fowles discusses in his essay â€Å"Advertising’s Fifteen Basic Appeals,† this Coke ad also portrays the duality of women in our society. The only unambiguous message of this commercial is the product it endorses: as product recognition is most important in advertising, Singer subtly creates the â€Å"Affiliation†[2] appeal. The fast-moving ad features unidentified people and†¦show more content†¦This 30-second event isolates the frantic pace of one meal, one day, or essentially any duration of time. Furthermore, the ad displays how others’ demands create our stressful schedules: Hayeck must hurriedly eat in the kitchen while her party waits for her. Her response to her time constraints is thus aggressive, as she eats a small meal and (more importantly) finishes an entire bottle of Coke (satisfying her â€Å"Craving†) in the duration of the ad. This conveys our societal standard of prioritizing our obligations to others over our attention to our needs, which any woman likely feels during the course of any day. Thus while this ad could superficially appeal to women, it reinf orces our society’s expectations of altruism and selflessness for women while encouraging them to make time to satisfy their â€Å"Craving[s].† The kitchen shots of this commercial illustrate the dual nature of the ad, as it presents both Fowles’ â€Å"Need for Autonomy† and negative aspects and stereotypes. Viewers may not question the plausibility of a woman eating in the kitchen of a classy restaurant, as this ad suggests that beautiful women can get whatever they want. This act is not entirely negative, though, as the commercial presents the women’s success at having her cake (by maintaining appearances) and eating it, too (literally). More importantly, Hayeck’s asking forShow MoreRelatedEssay about Coca Cola Marketing Report1368 Words   |  6 PagesCoca Colas mission statement is broad and impressive, including, To refresh the world, To inspire moments of optimism, and To create value and make a difference. These goals are a big part of the companys marketing campaign, which includes memorable slogans like â€Å"I’d like to buy the world a Coke†, â€Å"Have a Co ke and a Smile†, and the most recent â€Å"Open Happiness†. All of these campaigns express a broad theme in order to connect with people from all cultures and backgrounds. Coca Cola has alwaysRead MoreThe Advertisement Of Coca Cola Essay1541 Words   |  7 Pagesadvertisement is the activity or profession of producing information for promoting the sale of commercial products or services or ideas. Advertisement can be represented in an audio, visual or video form of marketing communication that employs an openly sponsored, non-personal message to promote. Traditionally, advertisement is communicated through different way, including old media such as newspapers, magazines, television, radio and outdoor advertisement etc. In recent years, as the fast development in technologyRead MoreEffective Communication of Pepsi Co3206 Words   |  13 PagesEffective Communication Strategies of Pepsi Cola Table of Contents Executive Summery 3 Introduction 4 History 5 Effective Marketing and communication strategies of Pepsi 6 Media Commercials 6 Advantage of media commercials 6 Disadvantages of media commercials 7 Sponsorships 7 Advantages of Sponsorships 8 Disadvantages of Sponsorships 8 How to enhance the effectiveness of Sponsorship 8 Community Activities 8 Advantages of Community activities 9 Disadvantages of communityRead MoreAn Analysis on the 100th Year Tv Commercial of Coca-Cola and Its Effects on Consumer’s Buying Behavior7729 Words   |  31 PagesAN ANALYSIS ON THE 100TH YEAR TV COMMERCIAL OF COCA-COLA AND ITS EFFECTS ON CONSUMER’S BUYING BEHAVIOR ACKNOWLEDGEMENT First of all we would like to show our gratefulness to the ALMIGHTY GOD who gives us the knowledge and strength to accomplish this research. To him we prayed sincerely that this research will have a positive result and will benefit anyone that will be able to read this. Second are the people who helped us to finish this Market Research especially to our parents who have alwaysRead MoreThe Ethics Of Business Ethics1349 Words   |  6 PagesThere are many subcategories that we may look into when speaking of business ethics, in this essay I will be writing about advertising ethics. Advertising is practically unavoidable in today s world, we see it in the streets, shops, magazines, television, on the internet, hear it on the radio. In this essay I will describe two ethical issues in advertising, show why business leaders need to remember to launch ethical campaigns and also have and look into some examples from the business world. Read MoreSocial Media s Impact On Public Relations1444 Words   |  6 PagesSocial media forums have had a positive impact on the Public Relations industry in the twenty first century. The massive increase in social media usage has provided a medium by which it is easier to connect with a larger audience worldwide. This has resulted in an adoption of social media strategies for many PR specialists. Sites such as Facebook, Twitter, and Instagram allow these specialists to keep up with the public’s opinions on current events as well as promote businesses or products. TheRead MoreImc Differences of Coca Cola5066 Words   |  21 Pagesfragmentation of consumer markets and media audiences; the increased use of sales promotions and public relations; the proliferation of new media and alternatives for reaching consumers, such as the internet and other digital and wireless devices; and the rapid growth and development of database marketing. New technologies such as personal video recorders (PVRs) are threatening the traditional advertising model for television and leading marketers to turn to nontraditional media such as event sponsorshipsRead MoreCoca Col Marketing And Advertising Campaigns Essay2542 Words   |  11 Pagesadvertising to learn from, who is better than Coca-Cola? This classic brand started of reminding us to â€Å"Drink Coca-Cola† since 1886 and now recently encourages everyone around the world to â€Å"Open Happiness† every day. Even though their slogans are always changing as the years go by, one thing that has remai ned constant throughout the history of Coke is the innovative marketing and advertising campaigns that have launched and re-launched the brand. Coca-Cola advertising history is filled with famous campaignsRead MoreMass Markets and Mass Production1814 Words   |  7 Pagespay for their preferred product. One of the examples of such mass markets was Coca-Cola. Around the 1880’s, Asa Griggs Candler bought the rights of Coca-Cola originally from John Pemberton. He made unique changes to its packaging and logo to attract its customers. He sold Coca-Cola through huge advertising spending to the mass audience becoming the first person to use this technique of mass marketing which made Coca-Cola one the most successful brands in the soft drinks sector. The concept of massRead MoreImc Differences of Coca Cola5066 Words   |  21 Pagesfragmentation of consumer markets and media audiences; the increased use of sales promotions and public relations; the proliferation of new media and alternatives for reaching consumers, such as the internet and other digital and wireless devices; and the rapid growth and development of database marketing. New technologies such as personal video recorders (PVRs) are threatening the traditional advertising model for television and leading marketers to turn to nontraditional media such as event sponsorships

Bill Gates Has a Positive Impact on Society - 945 Words

Without a society integrated with technology, communication and productivity would be hindered not only on a person level, but a global and commercial scale. Bill Gates, an American entrepreneur, found success from being the co-founder of Microsoft and designing and developing software for the Personal Computer (How to be a Billionaire). William Henry Gates III was born on October 28, 1955, in Seattle, Washington. He was the second child and only son of William Henry Gates Jr. and Mary Maxwell Gates. His father, being a Seattle attorney and his mother being a schoolteacher helped him achieve his brilliant state. In middle school, Gates developed an interest in computer science, a path which allowed him to explicate the smarts he obtained†¦show more content†¦The relationships behind the data are so extreme that it is expected that humans could not pick up on them. None of this would be possible without the advances of computer technology over the past few decades. And Bill Gates, with his advances in the personal computer industry, was a significant contributor to scientific research. Bill Gates not only brought the scientific revolution into existence, his software helped make information available to a more informed public. Staying abreast with current events and news is essential to keeping updated with human affairs. News allows two people to come together in support or in opposition of events, helping us Americans express our first amendment right of freedom of speech. To many it would seem plausible that such an important matter needed to be accessed at any time; Bill Gates and Microsoft’s software were driving factors in making this a reality. Having access to the internet is vital for staying updated in our world’s constantly changing news. Obtaining all viewpoints is difficult when watching television or listening to the radio, while with the internet, the quantity of viewpoints is abundant. On a typical of American people â€Å"23% (†¦) get their news online† (Where do we get our news?). Of the twenty three percent of people who get their news online, â€Å"56% get their news from a personal computer† (Distribution, 27 Percent). Without aShow MoreRelatedBill Gates Wanted to Change the World and He Did Essay1214 Words   |  5 Pageswithout people daring to move the world, society would never progress. As Steve Jobs once said, â€Å"I have a great respect for incremental improvement, and Ive done that sort of thing in my life, but Ive always been attracted to the more revolutionary changes. I dont know why. Because theyre harder. Theyre much more stressful emotionally. And you usually go through a period where everybody tells you that youve completely failed† (brainyquotes.com). Bill Gates, like Steve Jobs, wanted to change theRead MorePhl 458 Week 4 Individual Assignment Famous Thinkers Paper1106 Words   |  5 Pagescarriages to gas powered engines, slavery and segregation of Blacks and Whites to the Civil Rights movement, and from handwriting on tablets to storing important information in a computer; the Twentieth Century made a tremendous amount of positive contributions to society. The contributions made in the Twentieth Century are often over-looked and taken for granted. Americans in particular have become somewhat spoiled with that is â€Å"just there.† What is forgotten and should often is; without the integrityRead MoreWhat Are the Qualities of a Good Entrepreneur?1744 Words   |  7 Pagesdecision to become a good entrepreneur is their qualities and good entrepreneurs have many traits in common: clear vision, self-confidence, creativity, high-energy, self-motivated and good relationship building. Entrepreneurs are very important to the society because they always promote the growth of national economy. In this essay, the readers will go to discover exactly what makes a good entrepreneur. This essay will explain in five areas to describe qualities and how you can emulate them to becomeRead MoreMedia Perception : Turning Negative Press Into Positive Success1041 Words   |  5 Pages Turning Negative Press Into Positive Success Justin Williams English/100 October, 2017 Cheryl Mason Turning Negative Press Into Positive Success Media attention can lead to success for the subjects of the negative attention, and can be either flipped into a positive, or utilized as a gimmick to achieve marketing success. We commonly ask ourselves how celebrities handle their sporadic and hectic lifestyles with the paparazzi and negative media attention they receive on a constant basisRead MoreCsr And Corporate Social Responsibility1667 Words   |  7 Pagesscholars and professors have defined CSR or Corporate Social Responsibility in many ways. Generally, CSR includes the responsibilities that businesses hold towards the societies they carry their operations in (Cadbury, 2006). The European Commission defines CSR as â€Å"a concept whereby companies decide voluntarily to contribute to a better society and a cleaner environment.† A more specific definition of CSR explains that businesses must identify their stakeholder groups and understand their needs and valuesRead MoreEssay How Is The Internet Reshaping Culture1362 Words   |  6 PagesHow is the Internet reshaping what we mean by culture? During the 20th century, electricity, the telephone, the automobile, and the airplane made the world more accessible to people and transforming our society in the process. Most people had to call their local bank to check their statements. Or wait for the paper invoice in the mail. The latest score for last nights hockey game were found in the local newspaper. Then came the accessible worldwide system of interconnected networks called theRead MoreHow Is the Internet Reshaping What We Mean by Culture?1436 Words   |  6 PagesHow is the Internet reshaping what we mean by culture? During the 20th century, electricity, the telephone, the automobile, and the airplane made the world more accessible to people and transforming our society in the process. Most people had to call their local bank to check their statements. Or wait for the paper invoice in the mail. The latest score for last nights hockey game were found in the local newspaper. Then came the accessible worldwide system of interconnected networks called theRead MorePersuasive Essay On Vaccines1047 Words   |  5 Pageswas a vaccine, and hundreds died from it each year. Today, most doctors have never seen a case of measles (â€Å"What Would Happen If We Stopped Vaccinations?†). Genetic engineering was first introduced by Edward Jenner in the 19th century. This invention has led to rapid advances in vaccine technology. Vaccinations have almost eliminated life-threatening diseases such as diphtheria, tetanus, poliomyelitis, measles, and mumps (â€Å"McCullers†). The advancements made in vaccinations have lowered health care costsRead MoreThe Four Key Ideas Entrepreneurs Essay1564 Words   |  7 Pagesentrepreneur. Through analysis of articles and journals a comprehensive evaluation can be used to establish why these are the four key ideas entrepreneurs should have. Through entrepreneurs such as Richard Branson, Steve Jobs, Dr. Sangeeta Bhatia and Bill Gates, we can see the entrepreneurs success can be attributed to one of the key ideas that entrepreneurs should keep in mind when opportunity seeking. The Entrepreneurial Mind-Set Denoting the entrepreneurial mind-set is a key idea which is assigningRead MoreSucccessful Entrepreneurship: Self-Supporting953 Words   |  4 PagesIn today’s society, the key factor of entrepreneurship is to allow people to become self-supporting. Entrepreneurship is an employ approach that helps lead people to financial self-sufficiency, even for people with disabilities. Entrepreneurship supplies people with disabilities and their relatives with the prospective to consider and establish enterprises as the boss, rather than just being an employee. Many possibilities come from entrepreneurs and their concepts that they contribute to the world

The Death Penalty Of Capital Punishment - 1480 Words

America’s criminal justice system is based on equality, integrity, and fairness. All criminals are treated the same, given the same rights, and punished fairly based on their crimes. However, despite that, there are many controversial topics regarding the criminal justice system, such as the death penalty. Capital punishment has been used many times in history all around the world, and it was quite popular. Many people argue that capital punishment is useful in deterring crime and that it is only fair that criminals receive death as punishment for a heinous crime. On the contrary, others see the death penalty as a violation of the 8th amendment. It restricts excessive fines, and it also does not allow cruel and unusual punishment to be inflicted upon criminals. Although there have been many court cases discussing capital punishment, there is still much confusion regarding whether it violates the 8th amendment or not. Capital punishment is a very significant, and very controver sial topic that has been around for a long time; the death penalty is still being argued today, with persuasive arguments on both sides. Capital punishment has been around since the 5th century B.C., even existing in Ancient Rome’s laws. In the early days, the death penalty was used all around the world, in places such as Rome, Athens, Babylon, and Britain. Methods of execution included hanging, drowning, burning, beating, and beheading. Crueler methods included crucifixion, boiling, impalement, andShow MoreRelatedCapital Punishment : The Death Penalty1482 Words   |  6 PagesMrs. McElmoyl 12/12/14 Capital Punishment As stated by former governor of New York, Mario M. Cuomo, Always I have concluded the death penalty is wrong because it lowers us all; it is a surrender to the worst that is in us; it uses a power- the official power to kill by execution- that has never brought back a life, need inspired anything but hate. (Cuomo 1) This is one of the main arguments against capital punishment (also known as the death sentence.) Capital punishment is the ability for a governmentRead MoreCapital Punishment : The Death Penalty1410 Words   |  6 PagesCapital Punishment in America In 1976 the Supreme Court of the United States of America ruled the Death Penalty constitutionally permissible. The debate over capital punishment has always been a topic of great controversy. Before the Supreme Court ruling in 1976 America had been practicing capital punishment for centuries. At the current time some states enforce the death penalty, while some do not. There are differences of opinion’s relating to whether or not the death penalty is the proper wayRead MoreCapital Punishment And The Death Penalty1017 Words   |  5 PagesName: Lucas Falley Topic: Capital Punishment Background: Capital punishment, or the death penalty, has existed for thousands of years. For as long as there has been organized society, the death penalty has existed in numerous cultures and civilizations. Throughout the years the methods have changed, but the use of capital punishment is becoming a pressing matter. Amnesty International reports that there are 140 countries worldwide that have abolished the death penalty, while over 50 countries stillRead MoreThe Death Penalty And Capital Punishment931 Words   |  4 Pageswritten down (Robert). The death penalty was applied for a particularly wide range of crimes. The Romans also used death penalty for a wide range of offenses. Historically, the death sentence was often handled with torture, and executions, except that it was done in public. In this century, the death penalty, execution or capital punishment, whatever you’d like to refer it as, is the result for committing capital crimes or capital offences and it is not in public. The death penalty has been practiced byRead MoreCapital Punishment And The Death Penalty991 Words   |  4 PagesCapital Punishment Imagine your having a normal morning, eating breakfast doing your normal routine. Suddenly your phone rings and when you answer you hear the worst news possible. One of your family members has just been murdered in cold blood. You cry, mourn, then become angry. You attend the court hearing and you sit less than 20 feet away from the murderer. Do you truly believe this person deserves to live? Or should they face a punishment that is equal to their crime? Some may say CapitalRead MoreThe Death Penalty And Capital Punishment1569 Words   |  7 Pagesthe death penalty also referred to as capital punishment. The death penalty is both useless and harmful to not only criminals but also their potential victims. This paper uses these horrific facts to try and convince the reader that the death penalty should be done away with before it is too late, although that time may have already come. With supporting evidence to support my cause, I hope that the following information sways at least one reader to see the harm of keeping the death penalty an activeRead MoreCapital Punishment And The Death Penalty1235 Words   |  5 PagesWhat is capital punishment? Why do people support it, but yet people cherish lives? Is it a moral thing to do? Should one be for or against the Death Penalty? Let’s take a look deep into the world of justices and why capital punishment still exists in today’s society. Capital punishment or the death penalty is a feder al punishment given to criminals who are convicted of murders. It is the highest law punishment available that can prevent future murders by developing fear within them. Capital punishmentRead MoreThe Death Penalty Is A Capital Punishment1271 Words   |  6 Pages What is the death penalty? The death penalty is a capital punishment that is punishable by death or execution. This is usually given to people that have committed serious offences or capital crimes. There are 31 states in the United States that are for the death penalty. Crimes that are punishable by the death penalty, vary from state to state. Examples of such crimes are; first degree murder or premeditated murder, murder with special circumstances, such as: intended, multiple, and murder whichRead MoreCapital Punishment And The Death Penalty1539 Words   |  7 PagesCapital punishment, otherwise known as the death penalty, has been the center of debate for a long time. Capital punishment may be defined as the â€Å" [e]xecution of an offender sentenced to death after conviction by a court of law of a criminal offense† (Capital Punishment). Up until 1846, when Michigan became the first to abolish the death sentence, all states allowed legal practice of capital punishment by the government (States). Currently, there 32 states still supporting the death penalty and 18Read MoreCapital Punishment : The Death Penalty965 Words   |  4 Pagesof Encyclopà ¦dia Britannica Online (2016), capital punishment, generally known as death penalty, is the ‘execution of an offender sentenced to death after conviction by a court of law of a criminal offense . In short, it is a legally sanctioned and administered punishment for capital criminals by forfeiture of life. To this date, bounded by four influential international protocols that proclaim the abolition and forbid the reintroduction of death penalty, more than half of the nations in the world

English 100 is a course that is basically designed to assist the students Free Essays

English 100 is a very important course as far as our college education is concerned. It is the basic foundation for our higher education. It equips us with skills which help us to cope with the challenges which we are bound to encounter as we pursue our college education. We will write a custom essay sample on English 100 is a course that is basically designed to assist the students or any similar topic only for you Order Now English 100 is a course that is basically designed to assist the students to develop critical writing and reading skills. It is a build up for what we learned in the high school only this time we are required to adapt to a college way of thinking. To be a successful student in this crucial course one must do things in the right way. In this paper I will take you through what you should do so that at the end of it all you can come out shining. It is based on my own experience as an English 100 student and also tips taken from the various     experts of this area. One of the biggest asset you have as a student is time, how you mange it will determine your destiny as a student as it will greatly influence your performance in this course and your studies in general. It is very important that you take control of your time as a student in this course. You should make a plan on how you are going to utilize your time as far as this course is concerned. You should prioritize the most urgent and important activities giving them ample time so that you can produce quality work which will earn you good grades. You will be given many assignments which will require your input, if you plan your time well late submission of papers will not affect you. Late submission is highly penalized and it is something you can easily avoid through managing your time properly. You should make a time table early enough allocating areas which you feel you are weak more time than the other to get enough time to tackle them. It is also important to allocate some time for interaction with your fellow students so that you can learn from them also. (Lannon, J 11 2006) Class attendance allows the student to have an interactive session with the instructors and the other students. You should make a point of attending the classes regularly to ensure you gain maximally .If by any chance miss any lesson make sure you ask what was covered and go through it before the next session. Through this you ensure that you at no any time   Ã‚  you lag behind in your studies. While in class you should participate actively without fear of making mistakes. It is only through making these mistakes that you will learn to be confident. We all learn from the mistakes we make now and then, just bear in mind nobody is perfect. If your fellow colleagues we perfect surely you would not be seated in the same class with them learning this course, they would be somewhere else. It is also very important that you learn to respect other people opinions; at no time should you laugh at other people mistakes as this can affect your studies negatively. This is a very interactive course where you will learn greatly from the other, that is why you should at all cost try to maintain good relations with your fellow students and also with the instructors. (Lannon, J 18 2006) Instructors are there for us and we should make every effort to utilize them to our advantage. Any difficulties that you may be experiencing should be discussed with your instructor. Always book an appointment with your instructor to avoid disappointment since there are other students who require the same kind of help from them. Group work has helped me a lot in polishing my writing skills as I have been able to get some vital tips from my fellow students. It is also in group work where your work can be read by the other student and get their opinion about it. On the other hand you will have a chance to go through their piece of work and offer advice where necessary.   Always give an honest opinion about your colleagues work but at the same time bearing in mind not to hurt their feelings as this may come to haunt you later. Note taking is an essential part of this course; it is advisable that you develop an accurate method of taking notes which can be referred to later when revising. Aim at noting all the important points you come across either in the cause of group discussion or class lectures. (Lannon, J 39 2006) How to cite English 100 is a course that is basically designed to assist the students, Papers

Regulatory and Occupational Affairs

Question: Discuss about theRegulatory and Occupational Affairs. Answer: Introduction The paper concerns NUTUB Ltd a bathtub refinishing business. The Health and Safety Authority (HSA) has inspected John McGill and was given a Prohibition Notice due of the use of methylene chloride as a stripping agent on his premises and in the domestic environment. John needs to respond to the notice with a reasonable OSH management system for which I have to assist as an instructor. Conditions of the Prohibition Notice John has received prohibition notice for his business activities. In order to respond to the notice it is essential for John to understand the conditions of prohibition notice and to know why he had not received an improvement notice. I would instruct John that HSA issues prohibition notice only when it believes that a business activity has a potential of creating serious personal injury (Podgrski 2015). As per HSA the activity cannot be resumed until an action to remove the risk factor has been taken. In this case, use of methylene chloride by John as a stripping agent on his premises and in the domestic environment has been the cause of the prohibition notice. Further, I would explain that methylene chloride used as solvent in pain strippers includes various health risks for the workers and it is considered as carcinogen by OSHA (Occupational Safety and Health Administration 2017). The concentrated fumes of methylene chloride pose health risk for consumers and the workers particularly heart attack or asphyxiation, headache, and chemical burn. John uses this chemical in his premise as well as in the domestic setting. The common means of exposure to this chemical is through inhalation and skin exposure. The Environment Protection Agency prohibits the use of this chemical for coating removal purpose (Zwetsloot 2014. The use of this chemical is more risky when used in the domestic environment then in factory. It is risky because of small bathrooms in home that have no or little ventilation. Since the vapours of the methylene chloride evaporate very quickly at the bottom of bath tub, the worker may have high risk due to quick replacement of the breathable air (Schreder et al., 2016). I would explain John that improvement notice is given only when a business activity violates the Health and Safety Law in a serious manner or poses a high risk to people. So far the authority has not considered that the use of the chemical has violated the law or has caused serious health risk to the workers. Chemical HazardsRisk Assessment for methylene Chloride The risk assessment for methylene chloride in the factory setting has been carried out but could not be conducted for domestic setting as it was not admissible. Identification of hazards- Respiratory problems of the workers due to poor air monitoring, poor local exhaust ventilation Spillage of the concentrated methylene chloride Biological risks include heart attack, severe skin burns due to failure of personal protective equipment Accidents due to high level of exposure to the methylene chlorideC The likelihood of the hazard can of four types- Likely- hazard is likely to occur sometime Very likely- hazard is very likely to occur any time Unlikely- the hazard may happen very rarely Very unlikely- hazard may probably never happenC Factors of risk Likelihood Poor Air monitoring and accidents Very Likely Poor Local exhaust ventilation and accidents Unlikely Failure of Personal protective equipment provide to the workers Very Unlikely High level of exposure to methylene chloride vapours likely Spillage of the concentrated methylene chloride unlikely Safe Working Procedure for Work Carried Out using Methylene Chloride John needs to respond to the prohibition notice with safe working procedure to avoid prosecution. The instructions for John for this section are discussed in subsequent section. The safe working procedure for the factory environment is modified after the prohibition notice after the inspection and it includes the following - Engineering Controls (Hancock 2015)- Design and installation of the local exhaust ventilation using qualified OSH specialist- It can effectively control the vapours of methylene control to below applicable PELs (permissible exposure limits). This ventilation will provide fresh makeup air to exhaust the vapours released from the stripping agent used for refinishing the bathtubs Ensure that the fresh make up air is free of methylene contaminated vapours. Work Place Controls- Minimise the spraying of methylene chloride Use of brushers, scarpers and any other long-handled tools to avoid leaning into the bathtub The workplace will be left immediately after the application of chemical. It will limit the exposure to the harmful vapours (Hancock 2015) Workers will be supplied with personal protective equipment or PPE, protective gloves, and respirators, during the process of bathtub refinishing. These equipments are resistant to the vapours or fumes of methylene chloride (Podgrski 2015). In the operations that does not require respiratory protection the company ensures eye protection and provides face shield or googles Air Monitoring- The company monitors the air in the workplace according to the OSHA standards of methylene chloride (Hall 2017). John is instructed to perform this act more stringently in the future and mention the same in his response with the corresponding reports. Training of Workers- Training will be provided to the employers on the use of personal protective equipment, routes of exposure of chemical. Trainers will be made aware of physical hazards of methylene and how to detect its leakage and presence. The workers will be informed about the operations that will lead to exposure to methylene chloride and how they can protect themselves. Training is provided to ensure that the those members who are exposed to methylene chloride above the OSHA standards that is 12.5 ppm or 125 ppm have good understanding of the health and safety principle (Zwetsloot 2014). The safe working procedure for the domestic environment is modified after the prohibition notice after the inspection and it includes the following - Workplace controls- Workers are instructed to work in domestic setting only if the bathroom is spacious with proper ventilation. Training of workers- to perform effectively as the domestic environment is risky because of small bathrooms. Trainers instruct the use of flexible ductwork, fan or a hood near th tub to exhaust the vapours towards outdoors. For working in domestic setting workers are trained to maintain housekeeping measures involving spill and leak control. They are instructed to be aware of the skin washing areas prior to start of the work. Other instructions and use of PPE are same as that in the factory setting. Regulatory Health Surveillance Issues Specific to the use of Methylene Chloride John is not aware of the health issues specific to the use of methylene chloride. As an instructor I had advised him about the regulatory health surveillance issues (Schreder et al. 2016). It includes- Carry out health risk assessment appropriate with the health surveillance regulations. These include biological monitoring, enquiries, inspections or examination such as lung function test by a suitably qualified person. The records of health issues identified and any adverse effects should be maintained and retained for at least for 40 years The records of pre-employment health screening, primary and secondary monitoring should be maintained Records of injuries resulted from non-occupational and occupational accidents, history of sickness absence Confidentiality of the health records will be maintained all the time Duties under REACH According to the guidelines of REACH John is a downstream user. Downstream user refers to companies that buy chemicals in the EU and use them in their business activities. As per the rules set by REACH the role of the John is to advance the safe use of chemicals in this case methylene chloride. John must implement the safe use of the chemical both in factory and in domestic setting. John is required to communicate necessary information to the customers (Health and Safety Authority 2017). Therefore, JOHN has duties under REACH. I would inform John about his duties under REACH (Health and Safety Authority. 2017) which are- Inform the supplier regarding the use of methylene chloride and ask the supplier to include the use in the registration dossier Ensure the safe use of methylene chloride by implementing the measures which the supplier has specified If the actual conditions of use and that provided by the supplier do not match than John must immediately contact the supplier Restrictions related to the use of the chemical must be complied If using a chemical that is under the Authorisation list then John must communicate with the supplier. John may apply for an authorisation for the use of chemical All the information on hazards should be obtained by John from the formulators including the conditions of safe use Hazardous Waste Management Requirements The instructions on the hazardous waste management requirement (Chartier 2014) are Liquid waste can be disposed by deep well injection as it does not require pre-treatment of waste Complete removal of waste material from the factory site and transport to another distant location for treatment Construction of secure landfill near the site and replace the waste completely Use of trenches made of bentonite clay backfilled with cement for full containment of waste Chemicals should not be disposed in trash or down drains without written authorization from the Chemical Safety Office Process the chemical waste through Chemical Inventory Database Proper labelling of hazardous waste container Conclusion As an instructor of John all the information necessary to respond to the prohibition notice has been provided. Ensuring correct implementation of OSHA standards, ECHA, REACH and HSA guidelines will save John from prosecution. References Chartier, Y. ed., 2014.Safe management of wastes from health-care activities. World Health Organization. Covello, V.T. and Merkhoher, M.W., 2013.Risk assessment methods: approaches for assessing health and environmental risks. Springer Science Business Media. Hall, R. 2017. Dangers of Bathtub Refinishing. [online] blogs.cdc.gov. Available at: https://blogs.cdc.gov/niosh-science-blog/2013/02/04/bathtub-refinishing/ [Accessed 17 Feb. 2017]. Hancock, P., 2015. Health and safety-an essential element of ethical practice.AusIMM Bulletin, (Apr 2015), p.38. Health and Safety Authority 2017. [online] https://www.hsa.ie. Available at: https://www.hsa.ie/eng/Chemicals/REACH/ [Accessed 17 Feb. 2017]. Healthy and Safety Authority 2017. [online] www.hsa.ie/. Available at: https://www.hsa.ie/eng/Your_Industry/Chemicals/Legislation_Enforcement/REACH/Downstream_users/ [Accessed 17 Feb. 2017]. Occupational Safety and Health Administration 2017. [online] www.osha.gov. Available at: https://www.osha.gov/dts/hazardalerts/methylene_chloride_hazard_alert.html [Accessed 17 Feb. 2017]. Podgrski, D., 2015. Measuring operational performance of OSH management systemA demonstration of AHP-based selection of leading key performance indicators.Safety Science,73, pp.146-166. Schreder, E.D., Uding, N. and La Guardia, M.J., 2016. Inhalation a significant exposure route for chlorinated organophosphate flame retardants.Chemosphere,150, pp.499-504. Zwetsloot, G.I.J.M., 2014. What are occupational safety and health management systems and why do companies implement them?.

Frankenstein Fate vs Free Will free essay sample

Frankenstein Oh how has Hollywood changed the story and lost the meanings of Frankenstein, for the themes have been missed by many people that have only seen the movies and not have read the book. One such theme Mary Shelly gives the reader is the power of Fate versus Free Will. Victor is found by Robert Walton in the artic while Victor is trying to capture a monster that he has created. Victor flashes back to his past and tells Robert how he created the monster and how the monster killed off his family. He warns Robert about many things by telling him how he reacted and why he reacted that way. Throughout the entire book, the main character Victor Frankenstein, says that it was his fate to create the monster and to let it rampage around the country. Every character resigns to the power of fate stating that it was up to the power of the heavens expect for the monster. We will write a custom essay sample on Frankenstein Fate vs Free Will or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The monster says that Fate does not exist but he can create his own future. Shelly uses the Victor, Justine, and the monster in Frankenstein to show the reader about Fate versus Free Will. In the very beginning of the book, Victor believes that it was his fate to become what he was. â€Å"I thank you,† he replied,† for your sympathy, but it is useless; my fate is nearly fulfilled. I wait but for one event, and then I shall repose in peace.† (letter 4.13) In this quote, Robert Walton is the point of view the reader is seeing from and he has recently picked up Victor from the artic. Victor was sickened by his chase for the monster and he wants to give his life story to Robert. In this quote, Victor says that whatever he does, this one even will happen, he has no control if it the event. He believes that his fate cannot be changed and he has to go with it until the very end. This submissiveness to Fate seems to indicate that he believes that it was not his fault for creating the monster and it killed off his family. The heavens control all and I have no way to stop anything they want to do is what Victor is saying. Another character that thinks like Victor was Justine. Justine has just been accused of the murder of William and has confessed to saying so. â€Å"Justine shook her head mournfully. â€Å"I do not fear to die,† she said; â€Å"that pang is past. God raises my weakness and gives me courage to endure the worst. I leave a sad and bitter world; and if you remember me and think of me as one unjustly condemned, I am resigned to the fate awaiting me. Learn from me; dear lade, to submit in patience to the will of heaven!† (Chapter 8.59) Justine talks about she is resigning to fate and submitting to the will of heaven, meaning that she thinks that she cannot do anything to change that. She will die just because the heaven wills it; life is worth more than just a whim. The will of heaven is not a thing that people can sense or measure, but just something people make up just to compensate for their feeling of hopelessness. The monster compares to the humans has a different view of Fate. He shares his view when he first meets his creator after his first victim. â€Å"Yet mine shall not be the submission of abject slavery. I will revenge my injuries; if I cannot inspire love, I will cause fear, and chiefly towards you my arch-enemy, because my creator, do I swear inextinguishable hatred. Have a care; I will work at your destruction, nor finish until I desolate your hear, so that you shall curse the hour of y our birth.† (Chapter 17.109) The monster says that his is not a slave to anything but to himself; he haves the power of free will. He does not care that fate does exist and â€Å"will† do what he wants to do to get his revenge. The power of fate has no hold of him and he does not blame the heavens for the problems he has received. Fate verses free will played a major part in Frankenstein, such a large role that every character was involved. Most of the characters such as Victor and Justine believed that the heavens had control of what they did and they could not have done anything to stop it. The monster, unlike Victor and Justine, believed in the power of free will and a person could do anything without the interference of the heavens. Both Victor and Justine blamed the heavens for their misfortunes instead of blaming themselves. The monster blamed himself to be an ugly beast and that resulted in blaming his creator for making him that way. He used his own actions to create his own future by ruining the future of his creator. The power of Fate is something that can or cannot exist but free will is something that each person has and can use the power of it to change the future.

Catch 22 free essay sample

Yossarian asks Orr if there is a possibility he can stay on the ground. People who are considered crazy are those who become grounded. Here, Orr could only become grounded if he sent a request to fulfill that duty. Turns out Orr did not make the request because he is crazy. All at the same time, remaining in these air-based combat missions. If he were asked to remain on the land, he would actually be normal — not insane. Because of the code that exists in the 256th Bombardment Squadron is really a â€Å"catch-22†, it represents that there is no way out of war because they must listen to their authority figures to tell them what to do. This behavioral theme in Catch-22 covers most of what a â€Å"catch-22† can be interpreted as. Another example of distortion used in Catch-22 can be seen throughout the instances among Yossarian and Luciana. Luciana is a women that Yossarian has multiple sexual affairs with. We will write a custom essay sample on Catch 22 or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In Chapter 16, Luciana gave Yossarian her address and almost as soon as she had left, he tore the piece of paper into little pieces. Her address was forever lost. He feels a deep compassion for Luciana that he has never felt with any other women. He asks her to marry him and she rejects because she is unspoiled, or not a virgin. Yossarian gets to the point where he needs Luciana by his side. And his lust for affairs turns into a need for a relationship. In that moment he tore that piece of paper that contained her address, Yossarian had lost Luciana. In this world full of war and controversy, relationships of commitment, some of the most normal qualities of human beings, are not possible. The whole entire purpose of a â€Å"catch-22† is to create this paradoxical situation that no body can escape. It is altered by many different ways and perceptions, seen through distortion. The distortion used in Catch-22 is what brings this violent yet humorous book into ironic situations of hypocrisy. Whether distortion is created through justice, a personal problem or represented through greed, the original idiomatic of a â€Å"catch-22† will always reflect the distortion used through Heller’s work. Works Cited: Heller, Joseph. Catch-22. New York: Simon and Schuster, 1961. Definition of Distortion.